Wow Instagram has come on strong with the latest round of updates. Let's take a look at a few of them and how you can use them to up your social media game.
First Up: Stories. Now, I'm going to skip over how much this is like Snapchat because that topic is covered all over the web. I want to focus on why I think it's awesome and you should too.
Instagram Stories goes out right into the bar of all your current followers. So it is enhancing and growing that relationship. That's awesome! Isn't the whole point of connection on social to actually BE social and grow relationships? Heck yeah!
If you don't want to scroll through the whole bar of stories and end up in a never ending time suck of social media eye candy, you can simply go to someone's profile directly. If the circle around their avi is lit up with color, then you know they have shared a new story. To see it, simply hold down their avi. This keeps you free from all the stories of people you follow rolling into the next like a slide show and you just see that person's story.
I also love the message option. When viewing your story, people have the option to message you in response to your story just as you can message those whose stories you view. This is such a great opportunity to connect and develop relationships. In the few days since Stories launched on Instagram, I've both sent and received messages and already made new connections! That's a social media WIN!
The privacy options are basic but good.. Separate from your feed, you can decide who sees your stories and who can respond. That's a great option for those with personal accounts who may want to limit interactions as opposed to those with a business or brand account.
Another great feature is the option to see how many views your stories have gotten and who is viewing them. This is helpful to know what your audience is connecting with and who you can reach out and connect with as well.
Next Up: I want to talk about the option to make your account a "Business Account". This is cool because it allows you to add a "contact" button which also frees up space in the limited Profile area where many business accounts put contact detail. It allows for a very clean professional look.
Another awesome feature of switching to a business account is it gives you native Instagram analytics. Best times to post, how your posts are doing and a starting point to build an effective campaign. This is essentially all you need to know to grow your account.
Even so, I'm still not 100% sold on this new option and here's why: Instagram is owned by Facebook. Yes, it's an entirely separate platform but we cannot ignore this relationship. I have to wonder if by siphoning out which accounts are business versus personal, if this isn't paving the way for a long term objective of Pay To Play for those businesses like Facebook has become for Pages.
Another cool little update is Drafts. This is awesome because I hate it when I've done some "edits" getting ready to post and then for whatever reason step away but don't want to lose all that work. Now, when I back out it allows me to create a draft. This is also helpful if I've got some down time (it happens like twice a month, but hey) because I can create some posts and keep them as a "draft". This way when I'm super busy but want to post I can pull up a draft and keep my presence while not taking up too much time.
I am pretty excited for these updates and think they are a great opportunity to grow on Social! What do you think about the updates?