Get Your Cravings Satisfied!

/

I love discovering new yarn and new artists. So when it's a double header in the form of an indie yarn dyer - well happy dances happen!

Last year, while visiting Stitches Midwest,  I met Patti who owns Yarn Culture New York. Now let me tell you; Patti has some amazing fiber offerings and if she is ever at an event in your area I cannot convey enough to check her out. Follow her on IG for event appearances. I wanted to put her whole booth in my bag to go home (and may have even tried).

But another bonus was that Patti turned me on to Amor and her Crave Yarn. Um hello most excellent yummy fibers that I must become one with. Legit awesomeness. Not just the yarns, which are high quality, but her colors are magnificent. I was in love. IN LOVE!

As I got to know Amor and her work I fell more and more in love with her colorways. True, I was a bit sad she doesn't offer my fave chunky fibers but we handled that.

We decided to do a special limited edition collaboration with a chunky base. Keeping the amazing blue steel colors I fell in love with at first and using an incredible 100% alpaca chunky base, Amor created a fiber that I can only describe as divine. It was a dream to work up.

I immediately knew I wanted to create a design that was as flowing and dreamy as this yarn. The way the swatch draped and hung, it was clear a wrap would be perfect. Not your average chunky yarn. This chunky alpaca hangs like DK weight silk. CAN YOU STAND IT? It blew me away.

I am a Pisces and ocean lover and knew it would be all about the wave to go with the flow of this fiber. I started thinking of waves crashing upon the shore. And The Every Wave Wrap was born. It came together perfectly and I am madly in love with it. It is a scarf, a wrap, a shawl. It is what you need it to be and ideal for transitional weather.

Amor and I decided we had to share this fiber with the rest of the world. So we decided to turn these into Kits! We are offering these kits in LIMITED EDITION! So when they are gone, they are gone. You will get all the yummy yarn you need to make the Every Wave Wrap (4 skeins of hand dyed 100% alpaca), the hook, pattern, button, notions and a fun project bag. Um YEAH!  You can purchase your Limited Edition Every Wave Kit here.

And as an incredibly special celebration of this Limited Edition Kit, we are giving one away. WHAT? YES - GIVING ONE AWAY!

We even teamed up with Natasha from the Amazing Hook Ewe shop to include a custom made ergonomic crochet hook.  I have been such a fan of Natasha's work for so long as it scrolls across my Instagram feed that I was thrilled she wanted to join this giveaway. Her handmade ergonomic hooks are not only functional but true works of art. She has made one to match the colors of the Every Wave Wrap.

Do NOT miss out. Enter below!

And get out there and discover some new yarns :-)

 

 

 

 

Disclosure: Crave Yarn sent me the yarn for this giveaway & collaboration free of charge. Although this is sponsored content, opinions and review content are completely my own.

Sharing Cozy & Changing Lives

/

I read an article in the Huffington Post last December about a group of knitters and crocheters yarn bombing with purpose. Not just for art, but #ChaseTheChill group leaves hats and scarves and much needed items for the homeless in cold areas. This article spoke to me.

I have already partnered my business with Halos of Hope and believe the purpose it gave my small handmade business means so much. But this struck a personal note. I have actually been homeless in my life. More than once. I know that the gift of warmth on cold nights has more value than most realize. I also know the value in knowing people out there care. I felt moved.

But I am just a gal with yarn who lives in a small rural town. Wasn't gonna let that stop me. I reached out to my social media network on Facebook to see if anyone wanted to help and the response was overwhelming. So many people wanted to help share the love and share the cozy - we named the program Share The Cozy and that is just what we did.

I am so honored to know so many people who wanted to be part of this campaign and share love and warmth. And some who were not in an area with need, decided to donate so we set up a way to buy hats and scarves for the Homeless Campaign here. So many people coming to be part of this restored my belief that this is what it is about: community, humanity, we need to care about each other in the ways that we can.

Here are just a few of the stories from those who helped me make this happen.

My friend Alissa, who helped me launch the campaign spent days not just hanging scarves but meeting and handing them to the homeless in Denver and New Mexico.

My friend Jordan helped share the cozy in snowy Idaho.

My awesome gal Amanda handed out items in Boston area. She says:

I became involved in Michele's "Share The Cozy" campaign after seeing the campaign take place in other cities around the US on Facebook and social media. I knew I immediately wanted to become involved. Michele graciously sent me a package of her beautiful handmade hats, scarves, and neck warmers to hand out to the homeless in my area. Living in Boston, our winters can be brutal, and I knew immediately her creations would be put to excellent use by those who need them.

The same day I received her package, I tagged the items, and took the train to downtown Boston. Ironically, it started to snow that same day, and by the time I got to Boston (that evening), it was bitter cold with snow barreling down. I found about ten homeless people in the span of an hour or so and handed out the soft creations. They were so thankful and couldn't believe it! Some of the homeless were sleeping outside, so I put a homemade hat next to where they were sleeping. Hopefully they woke up to a nice surprise!

Thanks for involving me in this awesome initiative, Michele! I felt proud to be part of this campaign and know how much these people really appreciated your handmade, cozy, winter gear! We need more people like you in this world. XOXO you rock! ~Amanda

And my friend Kathy in Chicago was among the first to respond:

Chicago Mission

When Michele posted about the Cozy Campaign I was so thrilled to be a part of it! I knew that I would be taking some of the hats and scarves to a local abused women's shelter, but I wanted to also take some to The Pacific Garden Mission.

My husband has been telling me about this mission for years because it is close to his work. My husband was happy to be able to share some warmth with the people who need it most. We both were so very happy to see that a gentleman was already starting to take a hat before he was even finished putting them around.

It made us very happy to be able to help so many that day. Michele is a angel for working so hard to make this project so special ❤

 

THANK YOU AGAIN TO EVERYONE WHO HELPED MAKE THIS HAPPEN!!!  We plan to do it again every winter, as long as we can. You can get involved here. or make a donation specifically to this program here. See where you can have an impact in your own community. It could change a life.

See all the handmade cozy and love that was distributed here.

Be Fearless With WATG

/

Oh the happiness of a new project. Yes, I may have done an actual little dance when Wool And The Gang wanted to send me a Fearless Cardigan Knit kit. I had seen it on my Instagram Feed when Krysten Ritter posted hers and fell in love with the color she chose too. SO the chance to create my own was super exciting. And I especially love new projects where I get to learn something like new stitches or techniques. When it arrived, and it was the color I loved on Krysten, well I was elated. I dove right in!

 

At first I had to pause a minute. I mean it had some pretty BIG knitting needles and I admit, I was maybe a little fearful. It took a few tries but I got the hang of them big needles! 

As I moved along the pattern it was a bit challenging doing the stitch additions on the needles. I ended up having to restart a couple of times. But an Instagram friend suggested I get these circular needles and as soon as I did I was off and running. Thanks IG friend you know who you are! Oh and yes, I kind of love these big needles now.

Assembly was a breeze. The pattern called for a specific type of assembly and while I followed the pattern this time, I figured out a way to make it a SINGLE fabric so there will be no back seam on the next one. WINNING!

Like I said - the very best thing is a project where I get to learn something new. This project I learned cable cast on technique which I assure you will be used often and horizontal invisible seam technique, AND and how to handle these awesome BIG needles which I guarantee you I will be using for many projects (including more Fearless Cardigans).

Click here to get your own Fearless Cardi Kit and use code WATG144 for an extra 15% off through March 31. GET YOUR KNIT ON and add this perfect transitional item to your closet.

 

 

Disclosure: Wool And The Gang sent me this kit free of charge for the purpose of this review. Although this is sponsored content, opinions and review are my own.

Shibui Knits Reed Octave Scarf - Right on Time For Spring

/

I am kind of excited about this giveaway and let me tell you why. Because one of you guys is going to win a pretty AWESOME prize: A full Kit to make the Octave Scarf featuring Shibui Knits Reed fiber. Um... YES. I said it. You are going to win big here.

I first discovered Shibui Knits about a year ago when I was getting more into garment design and upping my knitting game. At first I admit I was intimidated. Shibui Knits screams of high end fiber and elegance (yet somehow has an urban edge to it as well). Over the last few months as my knitting skills improved and as I was seeing more and more of Shibui on my instagram feed I was getting more curious than I was intimidated and I had to try it. So when I had the opportunity to collaborate with Shibui Knits for this giveaway I JUMPED at the chance.

Being that I typically work with bulky fiber,  the Shibui Reed Linen was a completely new experience. It is a fingering weight yarn, which was a bit of a shock to my system when I first cast on. The first few swatches were surely not photo worthy.

 

But I have to say that as my hands adjusted to the finer fiber, it was such a joy and ideas began to flow. After several swatches (isn't swatching new yarn just one of the most fun things to do by the way?) I settled on a lovely knit stitch with a slightly larger needle than the fiber calls for. I was able to get a beautiful "open" stitch and it gave me an idea for a summer tank beach cover up. Linen, on the beach in Miami? YES PLEASE!

And now you too can get your hands on some of this Reed Linen delight courtesy of the amazing team at Shibui Knits. You will get the full 6 skeins needed and pattern to make an Octave Scarf - which is ideal for transitional weather so right on time. Enter below.

 

 

Disclosure: Shibui Knits sent me the yarn for this review & giveaway collaborations free of charge. Although this is sponsored content, opinions and review content are completely my own.

The Aalto Basket & Me

/

Ah Betta Knit. If you follow me on social media you know I'm such a fan of their product and company. I mean I just love their squishy yarn and friendly service! So when they wanted to send me a kit to review & host a giveaway as part of March Maker Madness I was beyond stoked.

Now when the Aalto Basket Kit arrived I was a little taken aback. I mean it is designed by crochet design ICON Molla Mills AND is calling for tapestry crochet! TAPESTRY CROCHET??? A little intimidating but also, "I don't KNOW tapestry crochet" I thought loudly. A quick google and video and I was good to go - and realized I did in fact know Tapestry Crochet just not what it was called. Ok now I'm definitely in!

The Kit comes with their Fettuccine yarn, which was also new to me. At first was thinking, this is quite wide and strange and, well, yes reminds me of Fettuccine - now I'm hungry. Anyway... I had to fight the natural urge to want to keep flattening the yarn but once I got over that my swatch worked up quickly and I really liked the texture. I also like that it is 100% cotton. It works up super easy. Like I said, it takes a minute or two to get used to for sure but by the time the base of the basket was done I was well on my way.

The pattern instructions are easy to follow and they come with an awesome chart to know exactly which color should be worked where. Even a Tapestry Crochet newbie like me had no problem sorting out the pattern to follow along.  My basket was done in no time once I got the rhythm of tapestry and comfortable carrying the extra yarn across.

Truly - this kit is a great afternoon project!

I absolutely LOVE how the finished basket came out. I added an extra finishing row to the top just to suit my own style and added my branding tag as well. Now I'm hooked (pun intended) and expect you will see lots more tapestry crochet baskets from me in the future. 

If you've wanted to try tapestry crochet or already a pro at it, I think you will love this kit. You can grab one here and use code 144XBK for 20% off and, as part of March Maker Madness, you can enter below to WIN an Aalto Basket Kit!!!

 

 

 

Disclosure: Betta Knit sent me this kit free of charge for the purpose of this review & collaboration. Although this is sponsored content, opinions and review content are completely my own.

Women Are Awesome, Especially Pam of Halos of Hope

/

Today is March 8th and it is International Women's Day. In the USA, under our current climate, there is a big movement for making it "a day without women" to show how much daily impact women have in our community. And I was planning to share a story about my grandma, the biggest female influence of my life, who passed many years ago and I live without daily. But I decided instead I would like to tell you about Pam. Pam is a 13 year cancer survivor and an amazing woman who is one women I'm incredibly glad we are NOT without. For International Women's Day, with this post, I want to celebrate her and tell you about her and our connection.

with Pam H at the Halos of Hope Booth at Stitches Midwest

with Pam H at the Halos of Hope Booth at Stitches Midwest

Pam H. Is the founder of Halos of Hope. She is a remarkable human being who, having survived cancer, realized that human connection can help change the way a person feels as they go through something like this and can have a healing power. And what better way to feel connected that the warmth and comfort of handmade. Pam founded Halos of Hope to bring hand knit and crochet caps and items of comfort to chemo patients around the country.

As Pam says in her bio: "My favorite scarves & hats were those that people made for me because I knew they were made with affection and love.  And sometimes a soft cap works wonders when you tire of wearing the wig, or just need to kick about the house."

Those words ring true to me.  A few years ago, upon request of a good customer, I sent a 'chemo cap' to a friend of hers battling cancer. She asked for a certain fiber since the hat would be touching her scalp and a certain style and shape so it would be comfortable. We worked together to make sure the item would be just what her friend was looking for.

And then, a few months later, long after I had moved on to many other orders and other customers, I received this note:

and my life changed. And my crochet business, changed. I knew instantly that, as Pam talks about in her bio, the touch of a handmade item can bring comfort to strangers in a way I hadn't imagined.

The next week, I reached out to Halos Of Hope to ask if I can partner with them in an ongoing manner and soon launched One-4-One.  Since October 2014, for every single hat I sell, it means a chemo patient gets a handmade chemo cap. Handmade by me. I ship boxes of hats a few times a year to Halos of Hope that they distribute to one of over 400 cancer treatment centers. It's one of the biggest joys about my little business.

Even though I've been partnered with Halos of Hope since 2014, I didn't get to meet Pam until last year at Stitches Midwest. Meeting Pam in person was awesome. She is spunky and fun and fabulous and kind and exactly all the things you can imagine of such a kind person.  I was blown away by this beautiful woman and sharing a few minutes with her.  

We bounced around Stitches Midwest booths and laughed and it was so much fun to connect. I am so glad the world does not have to go without Pam today, or any other day. And I am so glad that she took her story and turned it into her mission to bring comfort to others. One remarkable woman.

If you would like donate a hat to Halos of Hope you can do so here.
Or if you would like to make a hat to send to Halos of Hope you can send it to: 
(please do NOT send money or yarn)?

144 Stitches Chemo Caps Program
PO Box 86
Sycamore, IL 60178

March Maker Madness

/

March is a big month around here. Happy Birthday to Stitch & Hustle who officially turns 1 on the 17th. My birthday is the 13th. The 8th is when we celebrate the adoption of our rescue dog Sadie and there's something else I'm forgetting ... Oh yeah March Madness for college basketball. (ok that last one may be less of a big deal lol)

But still, with all that I decided to celebrate with March MAKER Madness.

Think of it as a thank you to everyone for really welcoming this blog and this crazy idea I had that we CAN support each other and help build each other up while still striving to be our very best version of ourselves and our businesses. That we CAN have both community AND competition! You all have welcomed me and this blog incredibly.

So then; For the WHOLE month we will have insanely awesome giveaways of insanely awesome prizes. Free patterns released. Special Social Media Series will help you up your game. And more! Truly... So much MAKER awesome!  It all starts below with a fun giveaway.

In addition to being my social media besties, Shannon & Jason (the dynamic duo known as Shibaguyz) are my design and pattern writing heroes. They just get it! I got to spend some time with them when they were in Chicago last summer teaching classes at Stitches Midwest and cannot wait to see them again this year. They have signed a copy of their book Crochet Geometry for one lucky community member.

As a new knitter, I am having a blast discovering new needles and tools and knitter treats. One unexpected delight was Knitter's Pride. Not only have I fallen in love with their knitting needles, but I was thrilled to discover they have crochet hooks as well. WHAT? Yup! So you win their complete dreamz hook set with all the hooks you need to make your new designs. You will also get a bag full of yarn to get started. A variety of fibers to create awesomeness. And last but not least... a Maker's mug from Uncle Jesse's Etsy Shop to keep the fuel running while you get your maker vibe on. Now that is a way to kick off March Madness. So don't miss out - enter below.

And again - THANK YOU for being part of this awesome community and supporting Stitch & Hustle. This blog is for you!!!

xoxo
Michele

Stitch Up Chicago - Yeah That Was AWESOMESAUCE!

/

It has been a week since Stitch Up Chicago, and I am still feeling a full heart and incredible gratitude from the sheer awesomeness of the event. I am so honored to have teamed up with fellow yarnie Ali Ford of Ford Explorer Knits to bring this idea to life. It started as a chat then a text, an idea to build from our online community and create an offline connection and meet up in person. But it turned into so much more. Stitch Up Chicago gave us two days of makers and awesome people coming together to laugh, learn, inspire, and connect with each other. So much goodness.

We kicked things off Friday afternoon with a little sip & stitch at Nina, an incredible yarn shop in Chicago. Nina served up awesome yummy tea and snacks and even more yummy yarns. You can bet we will be visting Nina and her awesome shop again.

Ali and I ducked out of Nina's a bit early to head to the Virgin Hotel Chicago to set up for the Friday Night We Are Knitters Party. And what a party it was. Snacks, bevies and knitting good fun. The party was 'officially' from 4-7 but I know one table closed the place down and a few of us may have knitted into the wee morning hours.

So many wonderful highlights from that perfect evening. Teaching new stitches to knit. Teaching new knitters how to knit. Laughing so much my side hurt. Yummy snacks. It was all amazing. See some of the awesome social media shares here

A quick sleep and then it was time for Saturday Brunch Workshop with Betta Knit. This brunch was particularly special because Betta Knit is new in the US and it was great to introduce this yummy yarn to so many. Amazing eats, amazing yarn and amazing people made for a perfect Stitch Up Chicago Day Two.

It would be near impossible to pull a single moment from Stitch Up Chicago as a favorite. The truth is, from beginning to end it was sheer perfection. While Ali and I were planning everything seemed to fall right into place and we just knew this was meant to be.

A special shout out to our presenting Sponsor, The Yarn Mamas and supporting sponsor Globe In and to all of our sponsors because we could not have done this without them. We will be sharing more about our amazing sponsors over the next few weeks. Everyone loved the swag bags filled with awesome gifts and even if you didn't attend Stitch Up Chicago, you can enjoy some sweet discounts from our sponsors here.

Reflecting on last week, all I can really say is Thank you. THANK YOU ALI for teaming up with me and turning our idea to meet up into something so much more. I am truly grateful for your friendship and to be on your team. I love ya girl! THANK YOU to our sponsors. THANK YOU Virgin Hotels Chicago. THANK YOU TO EVERYONE WHO ATTENDED for making the first Stitch Up event more than I could have dreamed.

We are already hard at work planning Stitch Up Chicago Too for late Fall. Don't miss out. Get the insider updates when we announce by signing up for Stitch & Hustle News here.

And if you want us to help you host a Stitch Up in your city, let us know here

Two Of Hearts - Knit Pillow Talk

/

Being that I am still a fairly new knitter and in the tail end of busy season, I was a bit apprehensive when We Are Knitters contacted me to make one of their heart shaped Happy Cushion Pillows. Sure it looked super cute... but the shapes? How would I make the shapes? But then I thought, well,  Valentine's Day was around the corner and who doesn't love hearts? I love hearts! So Sure, why not! Then when the kit arrived and they send me an extra ball of yarn in pink, well I was beside my self in squishy yarn heaven.

The pattern had lots of increases and decreases to be sure, but was well laid out and seemed easy enough follow. I usually use the Make One method for increasing but for this project I decided to try something new so I followed the We Are Knitters Tutorial here.

Got my knit on and was cruising right along. I could see the heart taking shape and got super excited. Until I cast off and realized: wait a minute. That's not right. One side was noticeably "less rounded" than the other. Hmmm.....

On the second panel I watched my gauge more closely and still it came out a wee bit distorted in shape. Luckily, I knew I could tweak it during assembly but the perfectionist in me was happy to have the pink yarn to try again. and... NAILED IT! Grabbed some fiber fill from local craft store and time to put these babies together and stuff 'em!

This project was way more fun than I expected. And way less scary lol. Worked up super fast (for this beginner - a little more than an hour for each heart) and the assembly was easy peasy
 

I have 3 awesome takeaways from this project:1. I learned a new way to increase and how to make shapes. YES Shapes!
2. Try new things. Make mistakes. Try again.
3. HAVE FUN! I had a ton of fun with this project.

Going to be making many more hearts and share the love for sure.

 

Get your Happy Cushion Heart Pillow Kit here and use code WAK144Stitches for 20% off through 3/31/17

 

 

 

 

Disclosure: we are knitters sent me this kit free of charge for the purpose of this review & collaboration. Although this is sponsored content, opinions and review are completely my own.

The Business of Handmade - Part 1: A Primer To Start Your Business

/

I have been very fortunate to find my creative journey and do what I love every day. I am truly living my dream. It is always magical but isn't always easy. It is TONS of hard work, even MORE mistakes than you can imagine, and some days I would rather play with a pile of yarn than be a business owner and do paperwork (I really loathe paperwork). And the truth is, by my own standard, I am not really that successful. I have SO MUCH I want to do and eventually land with my very own yarn shop with a classroom in the front for people to learn and share fiber love and an after school yarn program for neighborhood kids. Ah... I have so far to go. But I will get there.

And, while I am by no means a business guru or authority, I love sharing my journey and what I learn because it feeds my own success as much as it helps others. I get a LOT of emails, messages, tweets and posts asking for help on how to start a crochet, knit or creative business or open an Etsy shop. It is incredibly humbling. But... The truth is that this is a very difficult question to answer. There is no easy, "hey do this and you will be a success" formula. Every creative business is different.

You have to determine your own goals and road map. Hopefully, with this series: The Business Of Handmade, I can help you do that. Over this series we will talk about:

A Primer To Start Your Business (this post)
What Kind Of Etsy Shop Is Right For YOU
Do You Want A Business or A Side Hustle
If You Don't Love It Don't Do It

So let's get started!

Like I said above, there is no quick cookie cutter formula that I can give you to say do this and you will be a success. Having said that, here are 5 steps I took that may work for you and help you get your path started.

1. Open an Etsy Shop
Though the bulk of my business has moved off of the platform, joining Etsy was the best decision I ever made. Truly. Etsy gave me a place to get started, test the waters, learn about internet marketing and online sales without the burden of developing a full eCommerce site. It is SO EASY to use and setting up my shop took a matter of hours. When you join Etsy, it is not a magic wand and poof you will have sales. It takes work. You can use this link to get started with an Etsy shop and get 40 free listings!  (disclaimer: if you use this link, I will also get free listings as part of the easy affiliate program)

The next post in this series will dive into WHAT kind of Etsy shop is right for you.  Here are my general Etsy Starter Tips:

Join the Etsy Success Team. This is a team headed up by Etsy Admin for the community to discuss, exchange and explore ways to succeed

Read the Etsy Seller Handbook & Etsy Blogs. They are a wealth of information. Take the info and apply it to your shop. Not everything will apply. Go in baby steps. Do what you can so you are not overwhelmed.

Learn SEO. You do not need to become an SEO behind the scenes wiz. But it would be in your best interest to take time and learn the basics. Etsy has wonderful blogs and teams about SEO and how to make it work for you.

Take great photos. You don't need an expensive camera or to hire a photographer to get started. I still use my iPhone and some great photo apps sometimes. Show all the angles (front, side view, back view, etc.) and remember: Most shoppers are visual. Make your photos appealing.

Give all the information that you can without too much fluff in your item descriptions. That's not really the place to show off your creative writing skills. Give the facts: size, measurements, materials, use or functionality, etc. Check out my photo hacks here.

Use ALL the Etsy features. Etsy offers some really great shop features (About, Profile, online presence links). Use them ALL. Take some time to really think about telling your shop story in the About section but then maybe a little more about you as a person in your profile. Use the links to social media. I cannot say it again, Etsy makes it so easy why not use these areas?

2. Build customer relationships.
Social Media is an amazing overwhelming thing. I get it. But it is essential to grow your business in modern times because it IS your storefront. There are lots of different approaches to social media. You will have to work to find what's best for you and your business. Personally, I have more than one social media account. Some I use specifically for business, some I use to engage with other crocheters and others in the fitness community and other areas of interest.

I also started a blog as a way to take customers behind the scenes in both my design and creation process. It is a fun way to interact and share the backstory. I also offer free patterns and special coupons and articles like this that may be of help to my blog readers. We will be launching an in depth Social Media Series in two weeks.

3. Find your market.
In addition to my Etsy pattern shop, I also sell my patterns and designs on Ravelry and Craftsy. That is where my audience is. So if you know where your target market is, go there and sell to them. And look for new places to find them.
 

4. Build your own online presence.
In addition to my Etsy shop, I have my own stand alone website. This allows me freedom of design, content and inventory variation and control. It took some time to find the right platform. For me, I have a shop with supadupa and one with squarespace. BOTH are fabulous and offer incredible customer support. I have nothing but good things to say about them. I have been with each since they launched. Read Toni of TL Yarn Crafts talk about why this is important here.

5. Try new things.
My biggest tip is that you have to try new things. Some will work. Some will fail in epic proportions. But that is the best way to learn what works for your business. I cannot tell you how many things didn't work. But finding out that something doesn't work is not always bad. It often leads to something brilliant that does work.

Track things you try. Don't just haphazardly throw things at the wall hoping something sticks. Be deliberate and consider what will get you where you want to go. If something doesn't work, take a beat. Look at WHY it didn't work. Maybe it was an ad that just needs some tweaking. Maybe it was an ad that needs art and photos. Maybe it was the wrong demographic. There is ALWAYS something to learn from failure.

Finding those lessons and takeaways is how you will also find success. This is number 5 on the list but probably the single most important tip I can impart to you. Failures and mistakes are ESSENTIAL for success.

So there it is. My five tips to get you and your road map to a successful handmade business off the ground. The one thing I didn't mention (because I assume if you are here you know this) is you have to do the work. You can't be lazy. It takes lots of work and long hours but the joy and fulfillment I have found and continue to find is immeasurable. I work weekends. I work late at night. I work early mornings. I work! But I would not trade a minute of it and could not imagine it any other way.

We Are More Than Just Pink Yarn - Why I Marched

/

Unless you have been living under a rock (which sometimes I wish I am so I get it if you have been) you have heard about the Women's March and The PussyHat Project. So many fellow knitters and crocheters, and so many sewers and artisans coming together to help women express themselves visually. I was unable to attend a march but was there in the spirit of my work and honored by all the women who asked me to make them a hat. I also shared recently on IG about my grandmother, the most important woman in my life. 

This march had generations of women marching together and that is powerful. And since I missed the march, I loved seeing the shared posts and photos of something so powerful in action. I wanted to invite another woman who inspires me as an artist to share her story after seeing her march post. Maybe because of the sign in the background of her IG march photo (You Pissed Off My Abuela) or maybe because of her unabashed empowerment in who she is, I invited Katie (The Queen Stitch)  to share her experience marching and she graciously accepted. I hope she inspires you like she inspires me to be who we are made to be: empowered artists and empowered women! Take it away Katie...

Katie: The Queen Stitch

My mom has been fundamental to me becoming a confident and assertive human being. When I was growing up she was a women's health and child advocacy lawyer. She worked with UNICEF in Iran, and she spent time in Ireland trying to sort through the IRA mess in Belfast. She was brave, and went where she thought she could be useful, always standing up for the rights of women and children when it was threatened.
 
She raised me to be prudent but open about health and sex. In high school, she brought me to her OB/GYN so I could be fully informed on what choices were out there. I have not always made the best choices in terms of dating or partners, but I avoided so much emotional, and physical strife in the dating and sex world because of this knowledge and access to resources.
 
Trump's rhetoric during his election, aside from his slut-shaming, shallowness, and general hate speech, seeks to undercut the confidence, educational opportunities, and health care of a huge group of women.

A Few of Katie's Pink March Hats

I was taught to crochet, like many, by my grandmother. Another “strong woman”, who created a safe space for me, while teaching me to create and recognize what safety meant.
 
The knitting, crochet and fiber arts community is often associated with coziness, staying home in your jammies, and in a way, safety. But that doesn't mean the community lazy, and as his hate started to build up the maker community stood up - and the pussy hat trend exploded.
 
The day before the march Alexi (of Two of Wands) and I were both hurriedly making pussyhats as quickly as possible. She was going down to DC and knitting her hats, I was crocheting mine for everyone I knew was going.

For my own garb, I wanted to remind everyone that this is more than just about Planned Parenthood. Yes, it's an important and wonderful institution that gives people access to knowledge and health care services, but this march is more than women's health. Women are more than their vaginas. We are not walking pussies that are grabbed and released, censored and taboo. We're human beings, community members, activists, makers.
 
I made what I called a "protest vest" to remind Trump, the powers that be, whoever is listening, that I am more than my pussy, and I am not ashamed of having one.

To be surrounded by so much creativity and anger, humor and knitwear, was inspiring and hopeful. I marched for equality, access, community, and confidence. --

ABOUT KATIE: Katie Jagel is a modern crochet designer with a kitschy and colorful take on the fiber arts. Her company The Queen Stitch is known for its original and fun designs. She has been crocheting for over 10 years and enjoys eggs for breakfast, and good lipstick.

The Name Game - The Mechanics of Rebranding

/

I recently had the opportunity to share the story about changing my small business name to 144 Stitches here and on my friend Nicole's Blog. Since then, I have gotten a few requests to talk about the mechanics of changing your business name.  So here we go.

So you are all excited, you have researched and brainstormed and picked your new business and gotten your new logo. Woohoo!!!  So much excitement. And now so much work to do to implement the change before you can tell the world about it! And I know you want to start using your awesome new logo right away. But don't ... wait. There is work to be done. Oh the mechanics!

And get it because it is hard enough to go through a re-branding without the mechanics. But there are lots of little steps along the way to prep and help you plan for a smooth transition so that you can focus on the brand itself. Here are some tips below and you can print this checklist.

Let's start with the nitty gritty. The business side.

Make sure to contact your local Secretary of State to get your business license updated with your new name. If you have an EIN, you will want to contact the IRS too. This is all very easy and can be done with a phone call or filling out an online form. You don't want to have any issues with payment processing so make sure to have a conversation with your bank that you are changing names and update your details on PayPal, SquareUp or any other processing service you use. Make sure to get your new email address and forward your old one. Also add the update to your signature for outgoing email.

About a week or two before you go live, do an email blast to your vendors and customers with the exciting news. This is ESSENTIAL! Vendors will need to update their billing and contact records so that you have a bit of a seamless transition but helps them as well. Customers will need to know. You can even tie it in to a bit of a re-launch promotion if you are so inclined. Make it fun! But just make sure to let your peeps know!

 

WEBSITE & Web presence side.

Now, do not laugh, but I suggest doing all of the web “switching” mechanics late at night. I did mine at like 2:00am one night. This is for a few reasons:

1.    Late at night it is quiet and I can focus and get it done without as much possibility of being distracted and making a mistake.
2.    Late at night it is unlikely that I would “lose” my name in the few seconds of the transfer
3.    Then I get to make a big woo hoo announcement in the morning.

WEBSITE:

Purchase your new domain immediately once you decide on your new name and redirect it to your current site.  Do not cancel your old domain, as you will need to redirect traffic to your new domain to capture any lingering hyperlinks as well as handle any traffic from people who may go to your old name as habit. I suggest to budget and plan to keep your old domain for at least one year or two if you can. Some keep them forever.

When you are ready for your 2am website switch, it is a few steps depending on who hosts your site. Check their FAQ page for the best way to update the domain then "forward" your old domain to your new one. This will allow all previous backlinks to remain active. If you are changing your name on Etsy, they will keep the backlins for you and will also not allow anyone to take the old name. But I would still suggest making a note in your shop announcements.

Check anywhere on your site that you may need to update your business name such as an FAQ or policies page. Maybe in some item details you refer to the brand itself and that needs to be updated. The logo and art will need an update as well. Do a full look through every page of your site to be sure nothing was missed.

Next Up: Web Presences and social media.

Register your social media handles with your new name as soon as you decide what the name will be. Do not “set up” the accounts. Just open them to get your name and then make them “locked” private accounts until you are ready to go live. Do not follow anyone or post or accept followers. You are JUST grabbing your name.

Then when you are ready, the day before you go live, have a late night switch sesh.

Ok the mechanics of the social media switch are a bit intricate, again why I did this at 2 am. Here is a step by step I did for Instagram and you can apply this to other channels as well.

1.    Log in to the account for the NEW NAME and change the “name” to NEWNAME1

2.    Log out of that account.

3.    Log in to the OLD name account (current account) and change the “name” to your NEW business name

4.    Log out of that account.

5.    Log back into the place holder account that you called NEWNAME1 and change the “name” to your OLD business name

6.    Add a note in the profile directing followers who go here to your NEW page

And last but not least: When do you do all these things?

As with most things in life, timing is key. I will use my own business as an example here. I sell mostly cozy gear. Wintry wool items and delights. So while I decided in December to change my name, it was the worst time to do so. First of all because I was at the height of my busy season. But second of all, and perhaps more important, because people were shopping for my items. Why make it hard or confusing for them to find me?

No. In this case, I put a pin in the project. Once busy season ended I started the behind the scenes process as mentioned about. Paperwork and filings and such. Filed trademark on the new logo. All the little details. Then, over the summer I implemented the change. Don't forget sites like Google and Bing and other search engine take time to cache your data. So for me, summer was a good lead time to the next busy season.

I made the change and then when I announced my fall collection it was a bit of a new re-launch. Very exciting and added a buzz to my next season. It was an added element that in fact made for a nice boost.

So think about your customers. Think about your market. And decide how much time you need to get ready. Take the above steps immediately (securing your domain, starting the paperwork, securing new social media handles) but perhaps wait for the right time for implementing them.

While rebranding can be an overwhelming and daunting event, the mechanics of it all do not have to overwhelm you. I hope these tips and checklist help the you through the process.

Say Hello To The Augustine Throw

/

I was so excited when We Are Knitters wanted to collaborate on a blanket pattern. I mean just the thought of all that chunky squishy wool made my heart pitter patter with cozy vibes. I retreated to my cozy corner with this big basket of squishy and started creating.

First I had to decide to Knit or to crochet? It was not an easy choice.

 

I have wanted to knit a throw for quite a while as my knitting skills keep expanding. I see so many wonderful inspiring designs on instagram that give me so many ideas. So it was a tough decision. But this blue they sent reminded me so much of the rich tropical ocean like when I was in St. Thomas, that it inspired me to do an open crochet variation of "shells" throw. It inspired me to create something I imagined I would use while on the beach bungalow deck when I was there not too long ago.

Truly making this blanket brought me back to those wonderful breezy nights and ocean waves crashing behind the bungalow.

The yarn worked up so well for this pattern, no frogging involved! It just flowed which is another sign it was meant to be a crochet blanket. I could not be more thrilled with the final outcome.

You can get the free pattern here.

And you can enter below to win all the yarn to make your own! Yup - that is right: We Are Knitters will send you all the yarn you need to make this blanket in the color of your choice. Enter below.

Disclosure: we are knitters sent me this yarn free of charge for the purpose of this pattern collaboration and giveaway. Although this is sponsored content, opinions and review and design are completely my own.

Knit With Us!

/

One of the great things about this small business journey and this blog is all the wonderful and talented artisans and makers I have gotten to meet. Mostly meet online, but still we have connected. Some I have had the great fortune to also connect with in person. It really is something amazing when like minded people get together with yarn, creative vibes and snacks to make new memories.

In this spirit, I am so honored to have teamed up with fellow knitter Ali Ford of Ford Explorer Knits to host what we are calling a Stitch Up. What I truly hope will be the first of many in fact. We welcome you to come knit with us and have put together what we think will be a good time full of yarn, community and fun. And yes... snacks! Always snacks!

Presented by one of my favorite small businesses The Yarn Mamas,  (as anyone who follows me on instagram knows), we have put together some pretty cool happenings. Friday eve will start with a super fun We Are Knitters Party featuring their Downtown Snood. I am a huge snood fan, I mean who isn't? And I KNOW my cohort Ali has equal snood love. So join us to make this version from We Are Knitters.

If you can't make the We Are Knitters party, that's ok. Bring your current project and join us for cocktail hour after the We Are Knitters Party. Oh yes... we have a feeling a long night of yarn and laughs will ensue!

Saturday we are keeping the love (and snacks) theme going with the Betta Knit Rib Twist Beanie Workshop Brunch. No we won't start too early but yes we will serve you some yummy food along with some super yummy yarn.

So Come to one event, come for the whole shebang. Whatever works for you. Check out the full event details & register here

 

Customer Service: It Is Ok To Say No

/

Next in our customer service series is an important topic: Sometimes we need to say no. It is hard to do. I know. But it is incredibly important. There are many reasons to say no, and developing the ability to do so without guilt and in a professional way is essential for success.

I have invited Molly from Spearmint Spruce to share more on this important topic. I love how Molly handles her small business and her approach to customer service.

Take it away Molly...

As a maker, it is a constant struggle to find balance. To not overload yourself, but also to push and challenge yourself to grow. And who wants to turn down a chance to make some extra money? So I have comprised a little check list to help decide when you can (and probably should) say no! And a few examples to follow.

If you are saying yes to these questions, then it might be time to say no:

1. Will it take away too much time to be with your family and those around you?
2. Will it add unnecessary stress or anxiety to rob you of the joy of making?
3. Will it take more time to figure out than is worth your profit?
4. Do you already feel stretched too think or overloaded?

I know, this is supposed to be a blog post about saying no. However, if you answered yes to any of these questions, then you should absolutely say no to the request. It does not have to be a permanent no, but it should be a no for now. Let me explain a bit why it is important:

Every maker is different - some are students, some are mamas, some are part-time, full-time, any-time makers. Family and those you consider family, should never take a back seat to your business. This life is too short to spend all your time working (no matter how much you enjoy it!) and not enough time with family. The balance is hard, but oh man is it worth it.

If you take on more orders than you have time for, your quality will suffer...either the quality of your product or the quality of your life. If it stresses you out or adds anxiety - say no! You want to enjoy what you do, and if taking on too much robs you of that joy, then it is time to say no. Make notes of how much is too much and be diligent on sticking to that number. The number that still allows your success, but also your enjoyment.

So many times I get asked, "can you make this for me?" and usually the answer is yes. However, unless it is something fairly simple, then the amount of time it will take to figure out how to do it will significantly take away from my profit as well as my time to be working on my specialty items. For so long I was a "jack of all trades, master to none". Basically saying, I could do several things pretty well, but it wasn't until I truly found my niche that I could perfect my items and offer them with great pride. So yes, I can probably make that for you, but it isn't worth it at this point. I would rather point you in the direction of someone who specializes in that product! And we will all be the happier for it!

If you already feel like you have too much on your plate, chances are it is time to say no. If you are stretched too thin, you will break. And that extra order or collaboration will do you no good. Your sanity is more important than anything. The holidays are a time especially when we find it hard to say no. I am in the midst of still trying to remember that it is ok to say no. Even if it is a friend or family member, this is your business - something that you worked hard to build. It is ok to do what is right and healthy for you and your business!

I wish I could say I have arrived -  I have finally figured out how and when to say no every time. Alas, I have not. But I do know how to be more aware and to work harder to have boundaries of when to say yes and when to say no.

I hope you are encouraged to say no when you need to. Get rid of the guilt or that feeling of missed opportunity. You will see growth and success when you are more balanced and are enjoying what you are doing! Happy making, friends!

New Year: Set Goals & Make Plans

/

As the New Year ads start running and posts about #resolutions are abound, I thought I would take this moment to share something with you: I am not a fan of New Year Resolutions. Call me cranky, but I am just keeping it real. I am a fan of Goals, I am a fan of Plans. Here is why:

 

  1.  I do not believe you need a specific calendar date to give you permission to chase your dreams, follow your passion or make changes in your life. These things should be ongoing. Always growing and always going forward.
     
  2.  Thanks to the age of marketing and advertisers, society has been wooed into setting lofty goals we likely won't achieve. Not because we are not able. But because goals require ACTION PLANS & STEPS to be attained. New Year's resolutions has become about setting the lofty goal - but what about the action step?

 As we enter the New Year I want to encourage you to take a beat and do some self examination. Think not just about the things you wish for the New Year, but the things you want to make happen in the New Year. Then think about ways to ACHIEVE the goals. The work you need to do to achieve them. If you ask yourself the tough questions,  I promise you will find the goals and action steps reveal themselves.

While thinking about your goals, make categories. What are your personal goals? What are your business goals for your shop? What are your career goals if you are not a full time maker? Having seperate goals is an essential step.

For many, a small handmade business is more than a job. It is a lifestyle. So it makes sense that personal and professional goals are intertwined. But I encourage you to separate them. I encourage you to find that separate balance that will help you then achieve goals.

Setting goals in categories is key to achieving them. I know this from experience. I shifted to a full time "maker" unexpectedly but found it was in fact the right move. And, since becoming a full time yarnie, running my handmade knitwear & crochet business, I have learned a lot about the need for that balance.

Left: January           Right: December

Left: January           Right: December

Last year I lost 50 lbs as a personal goal and launched this blog and launched my home accessories line as a business goal. Previously I had tried and failed to achieve all three goals. But by separating them and separating what they mean (personal vs. business) I had to make separate action plans and milestones to achieve along the way. Short and long term markers. Evaluations to help me be successful. It also helped me prioritize better.

 

Sure there were hiccups and failures along the way. Heck, there was one speed bump (read: epic failure) that cost me money, knocked me to my core and had me curled up in tears for three days. But what it didn't do is stop me. Because failure isn't the end and will happen on the road to success. It is almost is required.

And when that epic failure happened, the beauty is that by separating my goals and giving each its own action plan, the whole boat didn't sink. That failure may have caused a ripple in that category but the others were on track. It also helped when it came time to regroup because I had focus. There was no spillover.

While I know it's hard, I also want to implore you to embrace failure as part of the journey. See it as an opportunity to learn. Grow. Shift. It doesn't mean that you can't or won't achieve your goals. It just means that you may have to do some more work to get there.

So as we enter the New Year, be excited. Be resolute. But also be a planner. Take some time to really think about 2017 and how you can make it one heck of a year! Think about where you want to be in 12 months and what you need to do to get there. Then get going! Happy New Year everyone.

Oh 2016, How You Are Appreciated

/

I love year end recaps and lists. It's such a great way to look back and see how far we've come. See what lessons I've learned. Failures and triumphs along the way all add up to one heck of a ride and I wouldn't trade any of it.

2016 was particularly bittersweet. It was a big a year of transformation for both me and my small business. Personal & professional goals set and smashed. New opportunities, connections and collaborations formed that are like gifts. Some new friendships made and some friendships coming to an end. I took a pause from my production career to focus on my family and small business. I launched my first sweater collection and several items sold out! Oh yes, 2016 was quite a year and One the biggest gifts of 2016 is this community!

See, I had this idea last year for a community blog - a place to share give back & pay it forward. A place to encourage other creatives & small business owners and share what I've learned along the way as well as invite others to do the same. A place to build a community over competition environment so we can ALL thrive. I started planning in January and then launched Stitch & Hustle in March. It hasn’t even been a year and watching this dream, this idea to create a blog for the community of creatives who hustle come alive and grow has been amazing. Seeing so many come together and be part of it has made my heart smile. I have met some of the most amazing and talented and creative people since this journey began.

So to thank YOU, members of this community and those who've supported my own small business 144 Stitches, I have put together this Appreciation Giveaway featuring a few of my fave fellow makers. And man I think it is something special.  But the biggest thing I want you to know is that I am GRATEFUL for YOU; this community and for my customers who buy my patterns and my creations and other makers who support this community and this journey. THANK YOU seems too small but know you are appreciated!

Ok.. so here is what you will win and you can enter below. Do not miss out. 

If you follow me on social media you know that I LOVE me some coffee and on a cold winter day nothing beats Slow Drip. You may have read about when I discovered Chemex a while back. Well, Chemex is giving you one of their classic Slow Drip Coffee Makers (and 100 filters to get you started). HECK YEAH!  And since you will need something to drink that yummy delightful slow drip coffee in, how about a 'Yarn" mug from The Yarn Mamas, who we all know I just love! You will also get a limited edition handmade Stitch & Hustle Ornament handmade from Made of Embers. But wait... there's more!

Have you heard that Pantone announced 'Greenery" to be the color for 2017? Well, I teamed up with three of my favorite fellow makers and we have you covered! You will win The Everly Beanie in hand dyed shades of green from Stephanie at Triple Knot Studio. You will also win an amazingly soft hand knit infinity scarf from Ali at Ford Explorer Knits. And pull the ensemble together with these adorable hand warmers from Evie at Everything Evie Crafts. And how about a little green to spend? You will get $100 gift card to my shop 144 Stitches. And it all arrives with this market tote. Now THAT IS A PRIZE PACK! Don't miss out. Lots of ways to enter below.

And again... THANK YOU! Thank you for being part of the beginning of this journey in 2016.

Last Minute Holiday Decor

/

Sometimes I get so busy with holiday orders and work and this and that I forget little things like my own decor or wrapping hostess gifts for parties. Sometimes I even forget the hostess gift entirely. Thankfully I always have yarn laying around so making something is an awesome option.

And thankfully this Liesure Arts Yarn Whimsies for the Holidays booklet has me (and you) covered. So many great and quick ideas from a Pom Pom wreaths to a table top tree to garland. I whipped up these cute Pom Pom Hat Ornaments for gift decor in no time using yarn I had in the house and a toilet paper tube! What I love about this booklet is everything in here can be made with what you've got on hand and they are great if you are looking for activities with kids. You can download the booklet here

 

 

 Disclosure: Liesure Arts sent me this booklet free of charge for the purpose of this review & collaboration. Although this is sponsored content, opinions and review are completely my own.

The Holiday Bear Project

/

A little known fact about me is that I used to be the Prop Master for Sesame Street Live World Tour. It was beyond amazing traveling the world building and maintaining props. It was also incredibly fun to explore supplies and techniques all over the world. I must say I found some amazing finds in little known corners of the world.

The experience kept my creative juices flowing in full effect. Building giant toys and painting and basically playing super-sized arts and crafts all day was a dream job.

So when I was recently commissioned to create the accessories for the Winter Wonderland at the Javits Center in NYC I was both humbled and thrilled. I mean it was perfect bringing my current creative world full circle back to my supersized prop creating past.

Let's do it!  I selected Lion Brand Wool Ease thick & Quick yarn for two main reasons: it works up great and is chunky enough to be both cozy looking and proportional for the garments I was making. It also came in the perfect shade of blue and fisherman ivory for the Winter Wonderland scene.

 

Now for the patterns. The key character is a 8 ft tall winter bear. The bear's head has a circumference of 58". I am about 61" tall so that is a reference point for you for size: he has a BIG head. The scarf needed to be 16 FEET long, with fringe and wide enough to be proportional. The client was very clear about the look they wanted: Cozy, winter and hip. I had two patterns that i just knew could easily be modified for this giant bear perfectly. I also chose to both crochet AND knit for a nice texture variety. The bear should be fashionable after all.

For the Hat I chose to knit for the texture and modified my Birmingham Hat pattern to be super sized. I used Premier Yarns size 19 15mm 47" circular needles. I love how these feel in my hands and normally use them for my Harbour Cowl but they worked perfectly for this giant hat too. Since my normal cast on for this hat is 40 and fits an average 21" head I just tripled the cast on. Then I knit... and knit.. and knit some more. Then I kept knitting. Eventually I had to start decreasing and create the peak. I altered my decrease from the pattern to be more beanie than slouchy and knew the pom pom weight would add slouch. I made 4 pom poms using the Clover Giant Pom Pom maker and then tied them together.

For the scarf I chose an to do an oversized variation of my Roma Traveller Scarf. Then I added fringe. Lots and lots of fringe. The scarf itself ended up being 14' long and with fringe hit just over 16 feet. The fringe needed to proportional in bulk and length. It always comes back to math lol.

I chose to go back and forth between knitting the hat and crocheting the scarf to give my hands a break and also keep the project lively and interesting. I could not be more pleased with the result and the client loved it. I took a minute to have some fun with the giant scarf before shipping it off to New York city and you can see the complete Winter Wonderland scene below.

Oh Hello There Rare Creature

/

I had seen this new yarn from The Rare Creature scroll across my instagram feed for a couple of weeks now. Everyone raving about the squishy awesomeness of this ethically sourced Alpaca. I was getting very curious. When I got the chance to collaborate with Lisa at The Rare Creature and got my hands on The Big Softy, well I quickly understood all the fuss.

I AM OBSESSED. No exaggeration. Simply obsessed.

I can't lie: when I opened the box I immediately had a mini 'squeeze the yarn ball' festival because it is just so dang squishy. The earthy tones are lovely. I like the fact that they are not truly solid but have a hint of shading to them. I had originally planned to crochet but the yarn just told me to knit. So I did.

The yarn works up so nicely. Now, I am still a fairly new knitter so it is to be expected that I would frog my creations now and then. I was pleasantly surprised when the fiber frogged quite well. No snagging or catching or knotting. It simply pulled apart nicely so that I could start again. Listen - that speaks volumes to me as someone still sorting the kinks as I design new garments and accessories. It made me love this yarn EVEN MORE.

I could not be more thrilled with how this hat turned out and cannot wait to make more. I've posted this free pattern for my Rare Creature City Beanie here.

This yarn has quickly found a place in my faves! Get some for yourself and use code stitchhustle for 15% off now through Christmas.

And as a holiday bonus, because it is the Season of Giving after all, you can enter here to win a ball for yourself. TWO winners will get a ball of The Big Softy to make this beanie. Enter here.

 

Disclosure: The Rare Creature sent me this yarn free of charge for the purpose of this review & pattern collaboration. Although this is sponsored content, opinions and review are completely my own.